5 Things to Remember when Starting a Screen Printing Business
1) Don’t do it all
It is recommended when starting a screen printing business to focus on specialty niches. The screen printing business has been growing and is more competitive than ever. Certain examples of niche markets include, high school sports, mothers, or activity club attire.
2) Having sufficient access to space for equipment
Screen printing equipment can take up a lot of space, also, operating the various machines and equipment requires certain safety and protocol to ensure safety and hazard standards are met. All ink types require to be disposed and ventilated accordingly to regulations.
3) Be aware of the learning curve
The knowledge base required to screen print successfully cannot be learned from scratch overnight, there are many facets to the craft that will inevitably lead to numerous misprints as one learns. Running a profitable screen printing business does not hinge upon being an expert in all that is screen printing, but it will sure help as the various types of print jobs come your way. It will lead to less scrapped product.
4) Be connected to your community
Getting the word out about your business, infiltrating your local market area, and establishing connections with local groups is vital to creating the foundation of your business that will be the base for future growth. Investing in your future prosperity by offering free services to high-profile local business is a worthy venture and will more often than not justify its cost.
5) Increasing company/brand awareness
Many companies and brands will make sure to produce many graphic t-shirts that have their brand/company name, logo, motto etc. in order to establish awareness. This does not only include the front and back of garments, but tags – and even labels, packaging etc. The latter may be extravagant expenses depending upon your operation, but increasing your company profile with the very products you sell is vital.